There are reports out today that 2.5% of current cable TV subscribers will cut the cord by the end of Summer. They're part of an increasing trend that will see millions more not watching traditional television by year's end.
And none of this should surprise anybody. The past week's media "Up-Fronts" where networks debut their new shows for the new season created barely a ripple across public awareness. Quite simply -- there was nothing in the various line-ups that we haven't seen before (often many times before). Like their movie studio counterparts, traditional networks can't seem to do anything but recreate what worked in the past.
For every "Game of Thrones" or "Breaking Bad" there are hours after numbing hours of programming exhibiting a complete lack of imagination. Last night, surfing across channels to find a baseball game, I encountered "Masterchef: Australia" "Love it or List it: Vacation Homes" and a couple of new versions of storage locker shows.
There's not only a lack of creative imagination but an obvious desire to not even try to come up with something new.
Why should anyone doubt the audience quickly spins through the cable dial and then hits the Smart TV button to see what Netflix, YouTube, Vimeo and others have to offer.
Last night's lack of interest in keeping my attention after the ball game ended led me to Vimeo and the latest staff picks of film-makers to watch.
Top of the list was "Mutants" by Quebecois film-maker Alexandre Dostie.
Never heard of it? Of course you haven't. How much Canadian media attention has been paid to a film that merely won the 2016 TIFF award for Best Canadian Short Film, a Canadian Screen Award for Best Live Action Short and the Prix Iris.
Why commission a film or TV series from this guy when you can buy another "Grey's Anatomy" spin-off or revisit "Rosanne" 20 full years after it was last on the air.
"Mutants" is not only an engaging film. It's proof that dynamic, challenging and original film-makers live and work in Canada.
And if we can't find them on our TV networks, we'll find and watch them online -- instead of continuing to support the endless drivel coming from the cable box.
Enjoy Your Sunday...
Mutants from Travelling distribution on Vimeo.
No comments:
Post a Comment