This week, a fairly crappy movie entitled "Suicide Squad" opened in North America. The reviews and early word-of-mouth on the $200 Million film hadn't been good.
Now in another time or with another movie, that would've been that. Those who had no interest in the film wouldn't have gone anyway. And those who wanted to see it would've gone anyway, or decided to spend their money on something else realizing a poor box office showing would mean it could be on Netflix before Labor Day.
Instead, we heard a lot about mobs with torches and pitchforks marching on Rotten Tomatoes and other movie review sites. The fanboys had been moved to action and were taking to the barricades to save a beloved comic book franchise while convincing the rest of us we just had to see this picture.
But were they? Or was all that entertainment news and social media activity thunk up by some Hollywood publicist to generate interest in a film that couldn't generate any interest in itself.
Well, it just might be the latter -- and no matter which side of the argument you were on, you were used by corporate Hollywood to make sure nobody at the studio loses their swimming pool or Tesla Model X.
And you need look no further than an earlier Summer flop, the "Ghostbusters" reboot to find proof.
For those not paying attention, Sony recently released a female cast version of the iconic 80's film, investing $144 Million in resetting a beloved tentpole.
But reaction to the film's trailer was decidedly tepid.
And some of those reacting negatively used the film to trash the general idea of women ghostbusters or women in general.
Suddenly, a social media storm arose in which many sprang to the defense of a film they hadn't seen while simultaneously defending feminism or damsels in distress -- concepts which don't exactly share the same ballpark.
Supporting "Ghostbusters" became synonymous with being a strong independent woman or an intelligent and progressive man.
But what if that was all a ruse?
What if the whole debate had been a marketing tool to get people to go see a film that everybody at the studio knew was kinda crappy?
Would you feel used?
Well, you should.
Because you were.
Enjoy Your Sunday.