Saturday, December 21, 2013

For The Person Who Has Everything Pt.2 you come right down to it, the answer to the Christmas gift buying conundrum, “What do you get for the person who has everything?” is really quite simple.

You buy them something they can’t possibly have –- because it hasn’t even been invented yet.

And thanks to websites like Kickstarter and Indiegogo, that’s easier than it’s ever been while fitting every budget from workplace secret Santa to those tired of the same old designer bling.

On these sites, you can buy your giftee everything from the latest tech to an organically bound book of poetry to a campaign to stop bullying.

And whether the gift that results from your investment on their behalf is a successful feature film or a cupcake franchise that totally flops, you’ll have given them something nobody shopping at the mall can –- the chance to be part of something innovative and unique.

If there’s one thing I’ve learned making movies and TV shows, it’s that a lot of the people who put money into them don’t really care if they make a truckload of money in return. Some of them don’t even care if the project bombs or isn’t even very good. They just like being part of the ride.

I once had dinner with a couple who had spent years financing failure after failure on the legit stage. They couldn’t have been happier with their terrible investments. The hallway of their home was lined with posters, a literal gallery of inept production.

But each one came with a story of a sparkling opening night, a charming actor who had joined them for lunch or having the only existing reel-to-reel tape of the original cast album.

In a world where it’s getting harder and harder for most people to feel unique, you’ll be offering your friend the opportunity to stand out in a small way, while simultaneously helping bring something unrealized into the world.

And that should make both of you –- as well as the person whose dream you’re supporting feel very much in the Christmas spirit.

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